Brand values – taking in the ‘big picture’

Brand values - taking in the 'big picture'

'I'm helping put a man on the moon.'

Have you heard the anecdote about President John F. Kennedy’s exchange with a janitor on the former’s first visit to Nasa HQ? The year was 1961 and the so called ‘space race’ between the USA and the Soviet Union was well and truly on. With a reputation as a ‘man of the people’ to uphold, Kennedy struck up a conversation with the man who was busy mopping the floor. ‘What do you do here at NASA?’ the then President asked.

‘I’m helping put a man on the moon,’ replied the Janitor.

And how right he was. Now this man might not have been leading the victory parade pictured on the front page of national newspapers with Armstrong, Aldrin et al, but he was part of the ‘big picture’ and well within his rights to share in the success of NASA’s historic achievements. This is a story that underlines how – for businesses, sports teams or any other collective – it’s all about driving towards that ‘unified purpose’. Synergy. The sum of any one thing’s parts coming together to make up something more, that higher reason for doing what we do. Consider a traditional clock for example. If even the tiniest gear is out of place the whole contraption is condemned to being right only but twice a day.

Each member of our team is here because they bring something unique to the table – and every single one of them is necessary in delivering our best for our clients. To paraphrase a popular idiom, what we do might not be rocket science, but it does take a lot of expertise and everyone needs to pull together in the same direction to make things work. That’s why we operate on the mentality that there’s no one person in our company that’s more important than the other – we have that ‘clockwork’ approach, and that’s what helps us consistently deliver the best service possible.

How do we unify that vision so that our staff are all on the same page? Well, our brand values act as a sort of company-wide compass. What are they? We expect everyone, regardless of skill set, to be honest, accountable, committed and enterprising. Like the brands that we work with every day, we know just how important it is to have consistency in the quality of what we produce and the way we go about it. 

Not only that, but there’s also an interesting side effect that this approach offers. Because we’re the size we are and work on an economy of different yet complementary skill sets, there’s no room for box tickers or bean counters. Bigger, less agile companies often find themselves slightly bloated with… how shall we put this… unnecessary roles. There’s no room to hide and we like it this way. After all, without a purpose – what’s the point?

Our purpose is to delight our clients, every single day. Routine Perfection isn’t just a tagline for us, it’s our way of life. So, if you’re looking for promotional merchandise to delight your clients or colleagues, talk to one of our experts today.

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