6 promotional items to radically enhance your 2020 giveaways

branded merchandise

Events and exhibitions are a great way to engage with your audience on a human level. Especially in today’s digital world.

But you need to offer more than a memorable conversation if you want to have a lasting impact. You also need to give event-goers promotional items to remember you by. 

This is important for 2 key reasons:

1) Promotional items inspire people to champion your brand to friends and family.

2) They encourage people to leave positive comments about you on the web and social media.

Both are vital for long-term business growth.

If you’re unsure where to start, no problem. In this article, we run through the best promotional products to help you nail your giveaways.

Promotional Drink Bottles

In 2020, the public is demanding more meaningful climate action from brands. That’s why sustainable promotional products – like reusable drink bottles – are essential.

Transportable coffee cups and metal thermal bottles were 2019’s favoured choices. A trend that looks set to continue into this year. That said, there’s plenty of options for you to explore.

To get a feel for what’s available, check out our rundown of the top 5 drinkware options for brands.

Promotional Stationery

Let’s face it, most brands give out pens and pencils at events. And with good reason – they’re useful and everyone appreciates them. It’s a golden rule to chose promotional products your audience will actually use!

But keep this in mind – if the competition is giving out pens and pencils, you’ll need to up the ante if you want to stand out.

To do this, consider adding notebooks and diaries to your giveaway pack. Not only are they useful, but they also show a higher level of investment in your audience. And that’s bound to leave a stronger impression.

(Follow this link to learn more noteworthy reasons to add notebooks and to your branded merchandise selection.)

Promotional Sweets

“The way to a persons heart is through their stomach.” It might be an old cliche, but it’s stuck around for a reason. We’re all thankful to those who give us something tasty to eat or drink.

So, why not take advantage of your audience’s sweet tooth this year by incorporating branded confectionary into your giveaway mix. While we’ve pictured smarties here, you could also try other favourites such as popcorn or cookies.

Tech Merchandise

Like pens and pencils, branded tech merchandise scores big with audiences because it’s practical and useful. But, to make the most of it, you should tailor product choices to your audience.

The multi USB-port – pictured above – works great for tech-savvy crowds who’re into computing. But you’d want to try something more practical – such as a branded power bank – if your audience is more generalised.

Promotional Audio Products

Looking to make a little more noise than your competitors? You can’t go wrong with branded audio products like the bespoke speaker pictured above. After all, despite having different tastes, we humans have a shared love of music. So, anything that helps us enjoy it is always a winner.

As well as speakers, you should also consider branded earphones. Earpods are the most prized by consumers – but even a pair of classic cord headphones will make event attendees smile. 

Promotional Clothing

Promotional clothing is ideal if you want to maximise the value of your giveaway items. And that’s because it provides double the benefit. First, high-quality clothing is valuable, so it’ll leave a great impression. Second, recipients will wear the clothes day-to-day, so it also provides on-the-go advertising.

To get the most from promotional branded clothing campaigns, pick stylish, wearable clothes. After all, there’s no point investing in clothing if no one ends up wearing it and promoting your brand.

Wrap up

There you have it, a snapshot of the top promo products to enhance your 2020 campaigns and giveaways.

If you’re currently in the midst of campaign prep, it’s also worth checking out our articles on how to grab attention with promotional merchandise and 5 things to consider when planning your 2020 giveaways.

Interested in using one of the items featured in this post for a campaign or event? Then be sure to hit one of the links below to get in touch with a promotional product expert.

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