New tech-based productivity apps that
challenge traditional pen-and-paper methods are popping up every day. So, as
more businesses implement these solutions, you might wonder if branded
stationery is relevant in the modern age?

Recent statistics published by PR News Wire
showing a rising demand for stationery suggest it’s as
important as ever. And it makes sense. Technology is great for streamlining
workflows, improving collaboration, and organising our data. But stationery
still has plenty of valuable benefits for the modern business.

Improve onboarding and employee
retention

We’ve already discussed how a considered onboarding pack can improve employee retention rates.
Making an initial investment in your employees lets them know they’re valued -
and they reciprocate with loyalty.

Branded stationery is a vital part of an
effective onboarding pack. At a minimum, you’ll want to include pens and notebooks. But any additional
stationery products they’ll find useful - both on and off the job - are bound
to be appreciated.

Increase productivity and morale

Not having the tools available to get the job
done is a sure-fire way to reduce employee morale. Not only that, but it also
has a domino effect on productivity levels. Employees waste time rooting for
office staples - like pens and pencils - that should be readily available.

Sourcing the right selection of stationery
products can also help improve productivity. Post-it notes,
ring-binders, diaries, highlighters, and notebooks all equip your employees to
stay organised - and therefore more productive.

Better brand perception

The quality of the stationery you provide
customers and clients influences how your brand is perceived. If you provide a
flimsy pen or a tacky sign-in folder, visitors will associate that level of
quality with your brand.

Investing in higher quality equivalents shows
people that your business values quality. This is particularly important for
businesses who provide premium products or services. If you went to a 5-star
hotel or a premium car dealership, you wouldn’t expect to be handed an old
chewed up biro to sign a form.

The world becomes more tech-centred every day.
But, as we’ve shown, branded stationery still plays an important role for
businesses - especially if you’re looking for new ways to have an edge over the
competition.

Here at Streamline, we’re experts in
delivering branded stationery that goes above and beyond the ordinary. So, if
you’d like to discuss ways to make it work for your business, click one of the
links below to talk to get in touch.