Helping LSE’s retail success takeoff
Background
The London School of Economics and Political Science (LSE) set out on a mission: to transform their retail experience, both online and on campus. Their goal was to create a store that resonated with their students, strengthened brand engagement, and ultimately, increased sales. But there was a challenge – a lack of fresh products, a disconnected strategy, and challenges with warehouse storage and logisticsthat stood in the way.
The vision
LSE had the vision. They wanted a store that reflected their reputable brand while offering products their students would genuinely love. They were determined to make it happen, but they needed the right expertise to bring it all together.
The challenge
The obstacles were clear: an outdated product range, inefficient stock management, and the challenging task of coordinating product branding and production to be ready in time for the store relaunch. Without a clear strategy, the relaunch could fall flat, failing to capture student enthusiasm and engagement.
The strategic approach
Streamline stepped in as LSE’s trusted partner, ready to turn their vision into reality. Our approach was structured, strategic, and centred on delivering impact:
- We designed a clear retail strategy with three distinct product ranges, each carefully curated to engage LSE’s student community. This ensured the store’s product range resonated with its audience, creating a meaningful connection between the brand and its students.
- Every product was custom-designed to align seamlessly with LSE’s brand identity. From how it looked to functionality, we ensured each item reflected the university’s prestige and values.
- To guarantee a smooth launch, we planned production to align with the store’s reopening timeline. This approach eliminated delays and ensured a flawless rollout.
- We also implemented a smart stockholding strategy, balancing in-store ‘just-in-time’ inventory levels with a well-managed warehouse supply. This helped maintain availability without overstocking.
- Finally, speed was key. From sign-off to completion, we delivered everything in just five weeks—ensuring LSE’s new retail store was ready to make an immediate impact.
The impact
The result? A transformed LSE retail store—stocked, styled, and set up for success. Students now have a shopping experience that truly represents their university, and LSE has a retail solution built for long-term growth.
Their brand stands stronger. Their community is engaged. Their store is thriving.
And that’s the kind of success we love to create.
Previous success story
Imperial College London Student Union
This case study explores our successful collaboration with Imperial College London Student Union (ICLSU) and Streamline, which began in 2019. The partnership has helped improve the Union's retail operations through various strategic initiatives helped improve the Union's retail operations, with notable positive results and paving the way for future developments.
Read case study