Retail Merchandise Regent's University London

Regent’s University London sought to create a retail merchandise offering that would…

(1) Project a ‘Quiet Luxury’ aesthetic- with attention to detail and premium materials. Woven tags, design elements and unusual materials, make this range unique.

(2) Have Campus-to-City Appeal – that students and alumni would proudly wear beyond campus, throughout London and in their everyday life. The new Regents hoodie is a beautiful piece – made with a soft 100% organic cotton and comfortable for extended wearing – we want students to wear this into the winter both in and out of term time.

(3) Be seen as timeless pieces – varsity bomber jackets, premium sweatshirts and elegant accessories such as the Herringham bear are timeless pieces, they create a statement and become part of the students’ campus experience.

(4) Have a design-led approach – alongside ourselves, the Regents team worked with other creative experts like Studio Jag Sihra. It was important to refine fabric specifications and sizing to reflect a modern, premium product.

(5) Focus on Sustainability at the core of the collection – by understanding manufacturer credentials and ensuring ethical sourcing and sustainability. The team wanted confidence in the supply chain and clarity on production timelines, especially for graduation launches, which Streamline provided through our SEDEX accreditation and commitment to a streamlined service.

As a full service partner to the university, Streamline Corporate Ltd delivered a retail solution that exceeded expectations.

With a vision to centralise and elevate the merchandise experience, both teams worked together to create an Inner Circle Collection and a Signature Collection, to launch at pop up retail shops throughout the Regent’s University London graduation, in July 2025.

An online store integration with Shopify was also built, enabling international orders and alumni access from students and colleagues across the world. Streamline executed a lifestyle photography shoot to capture the brand narrative and impressive new products which was used across the new webshop.

https://boutique.regents.ac.uk/

The webshop fulfills all ecommerce orders including handling returns and ecommerce queries.

Stockholding and next day delivery of bulk stock is controlled and managed from UK based warehouses and all products align with ESG goals including the use of organic cotton, ethical material sourcing and tree planting for every order via Ecologi.