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Lindsays is one of Scotland’s leading independent law firms, delivering legal strength with a human touch. With offices across Edinburgh, Glasgow, Dundee, Perth and Crieff, the firm supports individuals, families, businesses and organisations in the moments that matter, combining expert legal advice with a people-first approach built on real connection.
When Lindsays unveiled their refreshed brand – rooted in trust, integrity, expertise, care, collaboration and a strong sense of community – they were ready to bring that identity into the real world. They approached Streamline to help translate their new look into high quality merchandise that their teams across Scotland would be proud to use.
The aim was to create a collection of branded items that felt modern, premium and aligned with their values, supporting a confident and consistent rollout of their refreshed identity across their offices, while also providing high-quality merchandise for external events.
From day one, this was a hands-on, collaborative project.
Lynn, their dedicated Key Account Manager, led the partnership, with Carys and Georgia, Account Executives, managing the operational details and keeping production running smoothly.
Being local to Edinburgh made the process even more straightforward, allowing for quick conversations, in person check-ins, and shared refinement throughout the project. In Lynn’s words:
“Being local to Edinburgh made everything so much easier. Face-to-face meetings, sample reviews, and quick catch ups all helped communication flow naturally and kept the project moving forward.”
— Lynn, Key Account Manager
That closeness meant both teams could review samples together, make rapid decisions and ensure every item felt perfectly aligned with Lindsays’ refreshed brand and values.
We curated a thoughtful selection of merchandise tailored to Lindsays’ new visual identity. Every product was chosen to feel professional, practical and genuinely useful, supporting day-to-day use while reflecting the firm’s quality and attention to detail.
The final collection included:
Sustainability was a genuine thread running through the collection, not an afterthought. Streamline’s ongoing commitment to more responsible sourcing and lower-impact materials shaped choices across the range, so the merchandise reflected Lindsays’ values in substance as well as style. This mattered to both teams: Lindsays wanted their refreshed brand to stand for real care and responsibility, and Streamline’s role was to make sure those more considered choices never felt like a compromise on quality or finish. The result was a collection colleagues could use with confidence, knowing it matched the firm’s principles right down to the materials in their hands.
Each piece was reviewed collaboratively, with materials, colours and finishes refined to ensure the quality matched Lindsays’ position as a leading firm and their commitment to excellence.
A key part of the rollout was merchandise designed specifically for colleagues to mark “day one” of the new brand. These items were carefully considered to help create a sense of shared ownership and excitement, ensuring people felt connected to the brand from the outset and confident in bringing it to life in their day-to-day roles.
The final merchandise collection helped Lindsays introduce their refreshed brand in a tangible, people focused way. The items not only reflected the professionalism and warmth the firm is known for; but also reinforced their focus on connection and collaboration across their teams during the rollout.
What began as a visual refresh became something employees could hold, use and feel proud of, bringing the new Lindsays brand to life in the moments that matter across their everyday working environment.
Last year, we were so excited to help our friends at Imperial College London launch their new Athleisure line which represented a glimpse into the future of their new campus style.
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