4 reasons why corporate gifts are important for your business

Collection of branded merchandise products such as tote bags and water bottles against purple backdrop.

There are 2 key types of corporate gifts – those you give to clients and those you give to employees. Engaging in both types of corporate gifting can have extremely positive benefits for your business. 

If you’re looking into ways to improve employee engagement or to reduce staff turnover – corporate gift packs are just one of several strategies you can adopt in-house to help you do it. Likewise, if you’re looking to strengthen relationships with current or prospective clients or help your business stand-out above competitors, providing corporate gift packs should be a key part of your strategy.

To help you decide if corporate gifting is right for you, we’ve put together this article addressing the 4 key reasons why corporate gifts are important. So, let’s get to it!  

Let recipients know they’re valued

If there’s one thing that will harm your business more than anything else, it’s having people – both clients and employees – who feel undervalued. If clients feel undervalued, they’re likely to look elsewhere for businesses who appreciate them. It’s thought that as many as 7 in 10 clients will switch to another business because of a perceived indifference on the part of the organisation.

Similarly, employees who feel undervalued are likely to become despondent and less effective. And, in the worst case, you may even find staff turnover rising as employees look to other working environments that make them feel valued.

While it’s helpful to have managers and leaders who communicate their appreciation directly, a well-timed corporate gift or gift pack shows individuals that they’re valued by the company as a whole. Even something as simple as a personalised notebook or a pair of branded earbuds shows recipients you’re willing to go the extra mile to express your gratitude – which in turn leaves them feeling valued.

Creates a positive work culture

As mentioned above, undervalued employees are likely to be less happy and less productive in the workplace. The consequence of this is that, not only are you going to have a less effective workforce, but you’ll also create a negative culture within the workplace.

Regular corporate gifts used to reward high-achievers, individuals who go above and beyond or just as a thank you to hardworking employees, will go a long way to promoting a positive work environment. Better still, the more positive the work culture, the more likely it is that employees will look forward to coming to work and produce better work while they’re there. It’s a win-win for everybody! 

Strengthens your relationship with the recipient

Though many factors contribute to why a client will choose your business over another, one of the key factors that will keep them doing business with you is the relationship they have with you. So, if a client rarely hears from you, except for invoice days, it’s likely that you won’t have a particularly good relationship with them.

On the other hand, if you focus on building a strong relationship with them, by not only keeping in regular contact but also showing your appreciation of them throughout the year with corporate gifts, you’ll have a much stronger relationship. The result of this is that they’ll be much more inclined to want to continue that relationship over the long term – meaning it’s not only a better relationship but a more profitable one too! 

Keep in mind, research shows that 66% of recipients were able to recall a brand after receiving a promotional gift. It’s powerful stuff!

Sets you apart from competitors

In today’s world, with more and more new businesses popping up every day, it’s more important than ever to maintain a competitive edge in your industry. After all, if there’s someone out there who provides better service, a better product or a better experience, it’s only a matter of time until your clients start thinking about switching to a different service provider.

Providing regular corporate gifts to your clients is just one of many ways you can set your brand apart from the competition. Not only does it show that you’re a brand who genuinely cares about their customers, but it also shows that you’re willing to go above and beyond your competitors to make clients smile. Once you have that competitive edge, it’s only a matter of time before word spreads and you find yourself winning more and more clients.


There you have it, the 4 key reasons why corporate gifts are important for your business. If you’d like to discuss ways to include corporate gifting into your business strategy, be sure to use the form at the foot of the page to talk to one of the team. 

It’s also well worth checking out our new direct merchandise service. With this service, our team will collate, brand, package and deliver your corporate gift packs to as many recipients as you’d like, anywhere in the world, without you having to lift a finger!