10 promotional items to radically enhance your 2021 giveaways
Events and exhibitions (even virtual ones!) are a great way to engage with your audience on a human level. Especially in today’s digital world.
But you need to offer more than a memorable conversation if you want to have a lasting impact. You also need to give event-goers promotional items to remember you by.
This is important for 2 key reasons:
1) Promotional items inspire people to champion your brand to friends and family.
2) They encourage people to leave positive comments about you on the web and social media.
Both are vital for long-term business growth.
If you’re unsure where to start, no problem. In this article, we run through the best promotional products to help you nail your giveaways.
Promotional Drink Bottles
In 2021, the public will demand even more meaningful climate action from brands. That’s why sustainable promotional products – like reusable drink bottles – are essential.
Transportable coffee cups and metal thermal bottles were 2019’s favoured choices. A trend that looks set to continue into this year. That said, there’s plenty of options for you to explore.
To get a feel for what’s available, check out our rundown of the top 5 drinkware options for brands.
Let’s face it, most brands give out pens and pencils at events. And with good reason – they’re useful and everyone appreciates them. It’s a golden rule to chose promotional products your audience will actually use!
But keep this in mind – if the competition is giving out pens and pencils, you’ll need to up the ante if you want to stand out.
To do this, consider adding notebooks and diaries to your giveaway pack. Not only are they useful, but they also show a higher level of investment in your audience. And that’s bound to leave a stronger impression.
For brands looking to engage at home users through virtual events or virtual promotions, note that stationery – since it’s so robust and hardy – is one of the easiest promotional items to post! Just another reason to add it to your promotional giveaway pack.
“The way to a person’s heart is through their stomach.” It might be an old cliche, but it’s stuck around for a reason. We’re all thankful to those who give us something tasty to eat or drink.
So, why not take advantage of your audience’s sweet tooth this year by incorporating branded confectionary into your giveaway mix. While we’ve pictured smarties here, you could also try other favourites such as popcorn or cookies.
Like pens and pencils, branded tech merchandise scores big with audiences because it’s practical and useful. But, to make the most of it, you should tailor product choices to your audience.
The multi USB-port – pictured above – works great for tech-savvy crowds who’re into computing. But you’d want to try something more practical – such as a branded power bank – if your audience is more generalised.
Promotional Audio Products
Looking to make a little more noise than your competitors? You can’t go wrong with branded audio products like the bespoke speaker pictured above. After all, despite having different tastes, we humans have a shared love of music. So, anything that helps us enjoy it is always a winner.
As well as speakers, you should also consider branded earphones. Earpods are the most prized by consumers – but even a pair of classic cord headphones will make event attendees smile.
Promotional clothing is ideal if you want to maximise the value of your giveaway items. And that’s because it provides double the benefit. First, high-quality clothing is valuable, so it’ll leave a great impression. Second, recipients will wear the clothes day-to-day, so it also provides on-the-go advertising.
To get the most from promotional branded clothing campaigns, pick stylish, wearable clothes. After all, there’s no point investing in clothing if no one ends up wearing it and promoting your brand.
Promotional Desk Toys
While many of us are working from desk to home these days, that doesn’t mean a quirky desk toy – like the Rubik’s Cube speaker pictured above – won’t be welcomed by your audience.
The benefit of choosing a desk toy is that it’s likely to sit on the recipient’s desk for the foreseeable future, so you can bank on everyday exposure for your brand. Not only that but if you choose an especially interesting item, you can bet they’ll be showing it off to their colleagues during Zoom calls!
Promotional Travel Products
We’ve said it before, and we’ll say it again – when it comes to promotional giveaways, it’s the most useful items which have the best effect. That’s why travel products are always such a hit, they have everyday practical uses which your audience will thank you for.
Now, while many of us aren’t able to travel right now, it’s looking like life will start returning to normal midway through next year. So, you can bet there are plenty of people in your audience itching to jet off around the globe. Might as well get some brand awareness out of it, right?
Here in the UK, we’re pretty accustomed to experiencing rain on the regular. Strangely enough, though, many of us are still pretty unprepared for dealing with it! Going out and buying an umbrella? Don’t think so. We’ll chance our luck!
It’s for this reason a promotional umbrella can work so well. It’s something users both want and need, but likely don’t have. And, since it rains an average of 156 days, that’s a lot of brand awareness to capitalise on!
Last on our list is promotional bags. Because, well, you really can’t go wrong with them! They’re ideal for packing all of your other promotional goodies into AND they’re reusable. So, your recipients can use them again and again while shopping, commuting and travelling. All that added brand awareness adds up to make a huge difference.
For eco-conscious brands, there are also plenty of sustainable options – such as recycled cotton or jute bags – to help keep you on track to hit your business sustainability targets.
There you have it, a snapshot of the top 10 promo products to enhance your 2021 campaigns and giveaways.
If you’re currently in the midst of campaign prep, it’s also worth checking out our articles on how to grab attention with promotional merchandise and 5 things to consider when planning your giveaways.
Have you tried our new eCommerce platform yet? If not, be sure to check it out. It uses innovative 3D visualisation software that allows you to effortlessly select, create and order all of your promotional items in just a few clicks. Follow this link to explore the service.