Branded Giveaways: 3 Big Trends Coming in 2023

How will you get the most out of your branded giveaways in 2023? Learn about 3 trends that will be key to your success this coming year.

Branded giveaways are an essential part of any brand’s marketing plan. From internal employee engagement campaigns to tradeshows and corporate gifting, it’s a tactic that has proven its worth. 

There are, of course, items of merchandise that will always be useful, stylish, and relevant as part of giveaways. Tote bags, reusable water bottles, pens, and notebooks are all products that stay in the spotlight- and that’s unlikely to change- but each year, we see new and interesting products coming through.

In our line of work, we’re lucky enough to see exciting up-and-coming giveaway ideas before they become a trend. The best trends have longevity, with products used time and time again.

So, the big question is: what will be the biggest branded giveaway trends in 2023? In this blog, we predict which exciting pieces of branded merchandise will make their mark in the year ahead.

1. Merchandise with a conscience

It may seem obvious, and maybe it is not considered a ‘new trend’ given we have been discussing sustainable branded merchandise for at least 3 years. However, as more people switch to eco-friendly options, more innovation comes within the industry. 

In recent years we’ve seen a rise in the eco-conscious consumer. An independent report commissioned by SmartestEnergy showed that 81% of people prefer to buy from an eco-friendly company. People are drawn to eco-conscious products and are not daft either- they can spot green washers from ten paces.

Our clients are drawn to products with a story- and that’s something that is sustainable. New innovations in eco-friendly branded merchandise are coming to the market every week, from products made from plant by-products like corn and sugarcane to notebooks made from stone or clothing made from 100% recycled materials.

As we all make changes to try and make our businesses greener, more and more people are choosing to take an eco option over traditional plastic merchandise. Choosing sustainable products as part of your promotional giveaways is a simple way to make less of an impact on the environment and take positive steps toward your green goals.

2. Bespoke Branded Products to help you stand out

Customisation is powerful. Not only do our clients appreciate a bespoke branded gift, but they also see the benefit of choosing bespoke over off-the-shelf options. In addition, many of our clients find that they see a higher ROI when they invest in personalised products. According to Adweek, personalisation can increase marketing spending efficiency by up to 30%. 

Choosing fully customisable promotional products as part of your branded giveaways is a great way to jump on this growing trend. And as consumers continue to embrace individuality, don’t be afraid to go bold with some of your products and designs. People want to stand out, and you can use your full custom promotional products to help them do so. 

The options for your company giveaway are endless, from corporate gift boxes with each individual’s name to Pantone-matched recruitment packs.

3. Branded Tech Products to put you on the map

Branded tech gadgets and promotional technology gifts are ideal for any branded giveaway and marketing campaign. Choose from phone and tablet accessories, power banks, USB flash drives, chargers, and BlueTooth speakers to really impress your clients. 

Technology products can be useful branded gifts, with many frequently used for several years. As a result, they not only increase your brand’s awareness but also give a positive impression of your brand who gifted something practical they can use at home, in the car, at work, or in their spare time. Keeping up with the latest trends lets your employees, clients and prospects know that you; a forward-thinking, innovative brand. Of course, you don’t need a product from every category to stay ahead of the game. Still, Streamline can help you find branded merchandise that supports your company culture, values, and vision, helping you connect with your target audience and make the most of your branded giveaways.