5 Ways Branded Merchandise Improves Your Outbound Marketing Strategy
In today’s competitive business environment, companies always seek ways to differentiate themselves from their competitors and engage with their target market. Improving your outbound marketing strategy is one of the first places to start. Adding branded merchandise to your marketing strategy is one effective way to stand out and engage in a busy marketplace.
There are many reasons why you might want to invest in branded merchandise. This blog explores five ways that bespoke merchandise can help your brand get attention and is a great addition to your outbound marketing strategy.
1. Increase Your Brand’s Visibility
Branded merchandise giveaways are a great way to increase your brand’s visibility.
Curating a bespoke tech item, puzzle, or sample box of merchandise, dropped at scale to your audience, allows your brand to reach a wider audience. By distributing genuinely useful branded merchandise at events, trade shows, or even as direct mail, you can ensure that your brand is front of mind for your potential customers.
The trick is to give high enough quality branded merchandise that people don’t want to lose. That means they’ll want to use the products regularly which puts them “out there” for everyone to see.
A survey conducted by the BPMA showed that 87% of people kept a promotional product for longer than a year and 30% kept them for up to 4 years. The longer a person keeps a product, of course, means the more impressions your brand gains.
2. Improve Your Brand Recognition
Quality Branded merchandise is a good way to help improve your brand’s recognition. When potential customers see your brand’s logo on an item, it creates a visual connection between your brand and the product or service you offer.
This connection helps improve the recall and recognition of your brand, leading to increased trust and loyalty.
3. Cost-Effective Marketing
Branded merchandise is a cost-effective way to promote your brand. Compared to other marketing tactics, such as print or television advertising, branded merchandise is relatively inexpensive. Additionally, with economies of scale, you can order branded products in bulk and reduce costs even further.
You’ll be amazed at how many impressions a piece of branded merchandise might get compared with more traditional forms of advertising giving great value for money from just one product. Branded merchandise hangs around for much longer, giving you far more brand exposure than traditional marketing methods.
4. Create a Sense of Connection with your Brand
Branded merchandise can also create a sense of connection between your brand and your customers. When customers receive a branded item, it can create a feeling of appreciation and loyalty. This connection can lead to increased engagement, repeat business, and even referrals.
According to research, at least 40% of consumers have kept a promotional product they have received for more than 10 years. That’s a lot of connection to your brand!
5. Stand Out from Your Competitors
Finally, branded merchandise can be a great way to stand out from your competitors. By offering unique and memorable items, you can create a lasting impression on potential customers, setting yourself apart from others in your industry.
Choosing high-quality, well-considered branded merchandise will go a long way to helping your brand stand out in a busy marketplace. 72% of people say that a brand’s reputation is reflected in the quality of the promotional products they’ve received.
One of the other reasons merchandise is a top strategy for marketing and BD teams to use is that you can precision target key users with a high success rate. Some of our sales team have seen up to 50% response rates on merchandise direct mail campaigns.
Branded merchandise can be a valuable tool to enhance your outbound marketing strategy and create engagement with your potential clients. It is a unique addition to your marketing strategy and will enhance your presence at trade shows, help people remember the events you’re hosting, and increase your brand’s visibility.
Great branded products can help your brand increase visibility and recognition, they can be a cost-effective addition to your marketing mix and are an effective way of creating a sense of connection with your customers and prospects, helping you stand out from your competitors.
Start a conversation today with our Branded Merchandise experts and discover how some innovative, carefully selected branded products can help put your brand on the map.
Let Streamline be the final piece in your marketing strategy puzzle.