The Benefits of Branded Merchandise with Built-in NFC

Branded Merchandise with Built-in NFC

Branded merchandise has been a popular marketing tool for businesses for many years. Good quality branded merchandise is a great way to promote your business and increase brand awareness. However, with the rise of technology, some branded merchandise is taking this to the next level with the addition of built-in NFC technology. In this blog post, we’ll explore the benefits of branded merchandise with built-in NFC and how it can help your business stand out from your competitors.

So, what does NFC actually mean?

NFC stands for Near Field Communication. A wireless technology that allows two devices to communicate with each other when they are close to each other. NFC is often used for mobile payments but can also be used for other purposes. One other purpose is linking to content on a website or app.

What are the Benefits of Branded Merchandise with Built-In NFC?

Enhanced User Experience

Enchance user experience with built in NFC technology.  When a customer taps their phone on the NFC-enabled merchandise, they can be directed to a landing page or an app that provides more information about your business, a special offer, or even a personalised experience.

Increased Engagement

Merchandise with built-in NFC can increase engagement with your customers. By providing a unique and interactive experience, customers are more likely to remember your brand and engage with your business in the future.

Data Collection

Branded merchandise with built-in NFC can also help with data collection. By requiring customers to tap their phones on the merchandise to unlock the content. You can collect valuable data about your customers, such as their email addresses, phone number, or location. This makes follow-up a much easier process!


Having built in NFC technology in your merchandise gives your brand versatility to use the products in many different ways. . For example, you could use NFC-enabled keychains to provide access to a special event, or NFC-enabled stickers to unlock a discount. The options are endless and NFC-enabled branded products could help you level up at your next conference or event.

Great ways to use branded merchandise with built-in NFC for your Business

1- NFC can act as a modern-day business card. You can add a link to your contact details. This means your clients or prospective clients have an easy way to reach you.

2- NFC at Events and conferences. Make your event follow-up even easier with branded products with built-in NFC. Use the technology to gather email addresses and contact details for ease of contacting them after the event is over.

3- Graduate recruitment and recruitment fairs. Add a link within your branded merchandise to a web page, or job advert to make it easy for potential recruits to find you afterward.

4- Internal Communications – If employee engagement is a focus for your brand, a gift with built-in NFC can be an easy and effective way to direct your team to web pages, apps or to highlight relevant HR policies.

Choosing the right Branded Merchandise

When choosing branded merchandise with built-in NFC it’s important to consider what merchandise that will be most useful to your customers. 

For example, if your customers are tech-savvy, a Mr Bio branded charger with built-in NFC that links your potential customers or internal clients to your website, or a specific campaign web page could be a great choice.  If your customers are fitness enthusiasts, a branded water bottle with built-in NFC that links straight to a gifted app download, for example, could be more appropriate. If your intended target is interested in music and tech you could gift them a Xoopar Boy Speaker – just tap the head and the built-in NFC will take you to any link you would like.

In addition to considering the type of merchandise, you should also think about the design. The design should be eye-catching, easy to read, and reflect your brand’s personality too. 

It’s also important to choose high-quality merchandise that will last a long time and not easily break. Sustainable, eco-friendly branded merchandise is on the up. With lots of options if you’re looking for something that builds your brand but doesn’t damage the planet. 

From sourcing and manufacturing to production and delivery every step of our supply chain is held to the highest standards of ethics, sustainability, and transparency. We have a Sedex accreditation and are dedicated to reducing our environmental impact.

Branded merchandise with built-in NFC is a great way to enhance the user experience. It can help increase engagement, collect data, and provide versatility. When choosing merchandise it’s important to consider the type of merchandise that will be most useful to your customers. Choosing a design that reflects your brand’s personality is also crucial. 

Start using branded merchandise with built-in NFC today and see how it can help your business stand out. Contact our experts for some built-in NFC ideas specifically for your brand.