Improve Your HR Strategy with Branded Merchandise

In today’s competitive business landscape, organisations are constantly seeking innovative ways to attract and retain top talent. Improve your HR strategy with branded merchandise. Often overlooked, but highly effective, branded merchandise is helpful for engaging employees at key stages in their employment journey.

Branded merchandise, such as new starter packs or work anniversary packs can play a significant role in enhancing HR initiatives and engaging with your people. In this blog, we will explore seven ways in which branded merchandise can positively impact your HR efforts.

Boost Employee Engagement

Branded merchandise can serve as a powerful tool to boost employee engagement and improve your HR strategy. When employees receive thoughtful personalised items such as branded clothing, branded drinkware, or stationery for their desks, it can help create a sense of pride and belonging. Branded merchandise is a great way to bring your employees closer to your brand and feel a sense of belonging, a part of your wider team.

This tangible representation of their affiliation with your organisation creates a positive emotional connection, reinforcing their commitment and loyalty to your business.

Build Employer Branding

It is crucial to building your organisation’s brand as an employer in order to attract and retain the best talent. Branded merchandise provides an opportunity to strengthen your employer brand by showcasing your company’s values and culture. 

Well-designed and high-quality merchandise, such as eco-friendly products or items aligned with your corporate social responsibility initiatives, can demonstrate your brand’s commitment to sustainability and social impact, resonating with potential employees.

Recognition and Rewards

Recognition and rewards are essential components of a successful HR strategy. Branded merchandise can serve as meaningful rewards for outstanding performance or achievements. 

Whether it’s a trophy, a custom-designed award, or a personalized gift, branded merchandise adds an extra layer of significance to the recognition, making employees feel valued and appreciated for their contributions.

Onboarding and Welcome Kits

First impressions matter, especially during the onboarding process. Providing new employees with branded merchandise as part of their welcome kits helps create a positive and memorable experience. Branded items such as company-branded notebooks, pens, or company-branded merchandise gift packs can instill a sense of pride from day one and make new hires feel like they are part of the team.

These are the perfect way to get the right attention and put your brand on the map as a desirable employer. Try Googling ‘Google onboarding packs’ and you’ll see the sheer number of videos and views there are on the subject. A great way to put your brand on the map.

Employee Wellness Programs

Promoting employee wellness is a priority for many organizations. Branded merchandise can play a role in supporting wellness initiatives. Items like branded water bottles, fitness gear, or stress-relief products can encourage employees to prioritise their well-being while promoting their commitment to a healthy work-life balance.

Internal Events and Team Building

Branded merchandise can add excitement and a sense of unity to internal events and team-building activities. Customised t-shirts, branded hats, or branded game accessories can be distributed during team-building exercises, off-site retreats, or company-wide events, fostering a sense of camaraderie and creating lasting memories. Employees will appreciate the opportunity to showcase their pride in the organization while participating in these activities.

Branded merchandise is a versatile and impactful tool for enhancing your brand’s HR efforts. From boosting employee engagement and strengthening employer branding to recognising employee achievements and supporting wellness initiatives, the possibilities are endless. By incorporating branded merchandise strategically into your HR initiatives, you can create a positive and engaging work environment that attracts, motivates, and retains top talent, giving you a competitive edge in the market.

To speak to one of our experts, review your current branded merchandise, and receive a proposal of how we can help you further contact us.