7 Reasons to Choose Branded Merchandise for Your Company Christmas Gifts
‘Tis the season to express gratitude and appreciation to your team and clients through thoughtful gifts. Instead of settling for generic presents, why not harness the power of your own branded goodies? Not only do these items make for memorable gifts, but they also offer a smart investment that keeps on giving well into the new year. In this post, we will delve into the advantages of gifting branded merchandise this Christmas and how it can provide added value in the long run.
1. Personalised and Unforgettable
Branded merchandise allows you to create personalised gifts that leave a lasting impression. By incorporating your company logo, colours, and message, you not only convey your gratitude but also reinforce your brand in the recipient’s mind. Each time they use the item, it serves as a gentle reminder of your company, this makes for a stronger connection and means your brand is on their mind for much longer than other forms of advertising.
2. Practical and Functional
One of the key benefits of branded products is how useful they are. Whether it’s a high-quality coffee mug, a stylish tote bag or a cosy hoodie, these items are designed to be used regularly. When your team and clients incorporate these items into their daily lives, they take your brand wherever they go. A survey by the ASI shows that a promotional pen will generate 3,000 impressions in its lifespan with 89% of consumers owning at least one promotional writing instrument. This extended exposure can lead to increased brand recognition and loyalty.
3. Cost-Effective Marketing
Branded merchandise offers an incredible return on investment. Compared to traditional advertising methods such as adverts, these items provide a cost-effective way to promote your business. Once distributed, they continue to market your brand without any ongoing expenses. This is especially valuable in the new year when budgets might be tight. Gifting food and drink might make a lovely gift, but it’s gone very quickly. A branded gift could last in your client’s or team’s hands for years.
4. Eco-Friendly Choices
In today’s environmentally conscious world, many branded merchandise options are sustainable. By selecting eco-friendly items such as reusable water bottles, tech products made from recycled materials, or clothing made from organic cotton, you can demonstrate your commitment to the environment. This not only appeals to a wider audience but also aligns your brand with socially responsible values, something that is becoming increasingly important to consumers.
5. Boost Morale and Foster Loyalty
A branded gift triggers a sense of pride in a brand, it fosters a sense of belonging and team spirit. As well as being a proud moment when you’re able to show off to family and friends, how you as an employee, have been gifted something special by your employer.
A thoughtful gift can go a long way in boosting team morale and client loyalty. When employees feel appreciated, they are more likely to be engaged and motivated, resulting in increased productivity and job satisfaction. Similarly, clients who receive branded merchandise as a token of appreciation are more inclined to remain loyal to your company.
6. Extended Brand Exposure
Branded gifts continue to make an impact once the holiday season ends. These items can be used well into the new year, ensuring your brand remains visible and relevant. Whether it’s a branded calendar on their desk or a tote bag they use at the gym, the exposure continues long after the holiday cheer ends.
7. Customisation Options
Branded merchandise encompasses various options, allowing you to choose items that best suit your team and clients. From clothing to tech gadgets, there is something for everyone. Moreover, you can tailor the design, colours, and message to align with your brand’s identity and the preferences of your recipients.
When it comes to Christmas gifts for your team and clients, branded merchandise offers a plethora of benefits that extend beyond the holiday season. By providing personalised and practical items, you not only express your gratitude but also strengthen your brand’s presence and cultivate long-lasting customer loyalty. This cost-effective marketing strategy is not only eco-friendly but also an excellent investment that continues to yield returns well into the new year. So, this holiday season, consider the power of branded merchandise and make your gifts count for more.
Spread the holiday cheer, enhance your brand, and give gifts that keep on giving. Reach out to our merchandise experts today.