Ensuring brand consistency across a range of corporate merchandise


Metabo is a global business specialising in professional power tool solutions. In 2016, Metabo was elected as one of the 51 most powerful brands in Germany, by an independent, elected jury.

Client challenge

Brand values are vitally important to the business and ensuring these are consistently communicated across all marketing channels. Metabo was looking for brand consistency across a range of corporate promotional merchandise and channels such as USB sticks and earphones, as well as larger items including mugs and t-shirts.

Just got our USB sticks, mugs, earphones and t-shirts and we are absolutely delighted!! They all look amazing – we are very happy.

Marketing & Event Executive – Metabo

Streamlined solution

Taking into account Metabo’s brand aspirations, Streamline identified a number of key products that would be relevant to the business. It’s possible to print on almost any medium these days, allowing us to think big (or small) when it comes to printed promotional products or gifts. A range of branded promotional merchandise and branded clothing were the key areas of focus, including branded flash drives, pens, thermal cups and even angle grinders, all printed with the company’s instantly recognisable logo.

Added value

By getting to know the challenge Metabo was facing, and by understanding its brand aims as well as what the business values were as a whole, Streamline was able to go the extra mile to offer Metabo a comprehensive service offering.