Why Do Branded Gifts Matter to Your Employee Engagement Strategy?

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As a business owner or manager, one of your top priorities, especially with the job market being as competitive as it is at the moment, is ensuring your employees feel valued and appreciated. One excellent way to do this is by giving your employees branded gifts that align with your company’s values and culture.

From talking with and working closely with our clients we know that branded gifts can go a long way in promoting engagement, loyalty, and productivity among your workforce. In this blog, we’ll explore the benefits of engaging with your employees through branded gifts and provide some tips on how to do it effectively.

Why branded gifts matter

Branded gifts are an effective way to show your employees that you care about their well-being and are invested in their success. By providing gifts that align with your company’s values and culture, you can help foster a sense of community and promote a positive work environment.

Some of the key benefits of using branded gifts to engage with your employees:

1. Boost morale: When employees feel valued and appreciated, their morale increases, which can lead to better productivity, creativity, and collaboration.

2. Increase loyalty: Employees who feel valued and engaged are more likely to stay with their current employer, reducing turnover and recruitment costs.

3. Strengthen culture: Branded gifts can help reinforce your company’s values and culture, creating a sense of pride and unity among your team.

4. Brand Promotion: By providing branded gifts, you can increase brand awareness and visibility both inside and outside the company.

With more than four decades of experience, Streamline is well-versed in finding the perfect branded gifts to suit your brand, your goals, and your values. We can help you drive engagement and unlock growth with the help of clever, engaging branded merchandise.

Engaging People with Branded Gifts

We know what works and now that we’ve established why branded gifts are important, so we thought we would share some tips for engaging with your employees with these gifts:

1. Align gifts with your company culture and values: Make sure your gifts reflect the unique culture and values of your company. This will help create a sense of authenticity and connection with your employees.

2. Personalise gifts: Consider personalising your gifts with your employees’ names or initials. This small touch can go a long way in making them feel valued and appreciated.

3. Offer useful items: Consider providing practical gifts that your employees will actually use, such as tech gadgets, travel accessories, or office supplies.

4. Make it a surprise: Surprise your employees with gifts on special occasions, such as birthdays, work anniversaries, or holidays. This unexpected gesture will make them feel appreciated and valued.

5. Encourage social sharing: Encourage your employees to share photos of their branded gifts on social media, using a specific hashtag or tagline to promote your company’s brand. One of our clients in the plant hire industry gifts each of their new starts an onboarding pack and has seen massive success in their team sharing their delight on social media. Small things like this can go a long way to improving brand awareness.

Examples of Engaging Branded Gifts

The best branded gifts that can help engage with your employees are useful and thoughtful:

1. Branded Clothing: Clothing items, such as t-shirts, hoodies, or jackets, can help create a sense of unity and pride among your team.

2. Branded Tech: Items like branded headphones, phone cases, or portable chargers can be practical gifts that your employees will use regularly.

3. Branded Drinkware: Our most popular product range, and for good reason. Drinkware is innovative, versatile, and useful. A product people take with them wherever they go.

4. Branded Office Essentials: Branded notebooks, pens, or desk organisers can be practical gifts that employees will use daily and ensure your brand is always at hand.

5. Sustainable Branded Gifts: Eco-friendly branded merchandise is a priority for many of our customers. We’re proud to say that we can offer a sustainable alternative for all traditional branded products.

Engaging with your employees through branded gifts is an effective way to boost morale, increase loyalty, strengthen culture, and improve branding too. The Streamline team has years of experience in finding the most engaging branded products for our client’s brands.

Why not start a conversation today about your own engagement goals today? You can contact our team here.