The Importance of Internal Communication

With so many things, what happens on the inside has a huge impact on what happens on the outside. 

If we eat healthily and exercise regularly, we feel better. If we regularly service our car, it will function and perform better. It’s no different with a company or organisation so we thought we’d take a look at the importance of effective internal communication, and the tools we recommend to support such campaigns. 

Effective communication has never been so important. Remote working in recent years has posed a whole new set of challenges.

It’s really important for all members of staff to understand what your business is all about, what it stands for, and what the goals are. How can you perform effectively if you don’t really understand what you’re working towards and why? Every single member of your team is a representative of your brand. They have to understand the purpose of your business.

As with all forms of communication, there are different channels and techniques to inform, motivate, inspire, and bring employees together for a truly dedicated workforce.

Desk space

An obvious one, but an important one. There are endless brandable items designed for the desk space and pretty much all can be customised to communicate a message. Popular desk items such as notebooks, mouse mats and coasters can be used to display the company’s strapline or mission statement and serve as a regular reminder. 

Clothing and uniform

Having a branded uniform can be a great way to unify a team and bring colleagues together. It is also an effective way to consistently portray your brand to the outside world, reminding it of who you are and what you do.


From regular team meetings to annual conferences it’s really important to bring colleagues together to share goals and objectives and to receive feedback. Some companies like to supply employee gifts or incentives at such get-togethers, but it’s also a great time to present ideas or communicate business values across multiple channels. 

New Starts

Welcoming your newest recruits and making them feel a part of your team is not only going to help your team feel better connected, but it’s going to reduce your employee turnover and in turn, your recruitment costs too. 

Delight new colleagues with an onboarding pack to be proud of- choose products that help them feel valued and connected to your brand while simultaneously communicating your brand’s goals and values too.

Anniversaries and Milestones

Once you’ve given your team a warm welcome it’s important not to get complacent. Regular communications are key to keeping your team engaged and keeping your business’s culture a positive one. 

Work anniversaries and other milestones such as birthdays, baby announcements, weddings, completion of a major project, hitting a revenue target, or promotion are excellent excuses to thank your colleagues.

Little acts of kindness go a long way and can have a significant impact. A thoughtful gift goes a long way to show your employees how important they are to you and how much you appreciate their help. From a personalised note to a branded corporate gift there are lots of options to help you celebrate.

Wall space

Whatever line of business you’re in there’s always a bit of wall space providing an opportunity to communicate important information to your team. Be as creative as you can with the design of posters, wall art, notice boards, or screens to intrigue your team into absorbing your message.

At Streamline, we help businesses engage with their people and really create a sense of belonging. We can help you with ideas and solutions across all forms of communication. Why not find out how we could boost your internal communication campaign today?